The funnel of Resurrections is nothing but bringing back the customer who is not using the product actively or not using at all. You can think about strategy in a few ways. One way is in how we generically framed growth funnels and how that tended to inform growth roadmaps. For example, you could say that growth is broken down into a few fundamental questions:
As an Aspiring product manager, reading books is my daily routine. But, recently I stumbled upon an interesting concept called lifestyle marketing. I did some case study and this is what I found.
Over the past decade, advertising has influenced consumers’ perception of reality. They have created these fantasies of perfect lifestyles and what you need to achieve these “perfect” worlds. For many companies, advertising has shifted from selling a product to selling a desired lifestyle in which their product is suited for.
What is Lifestyle Advertisement and why ?
Lifestyle advertising targets certain cultural and social groups when advertising…